The Programme of the Marketing Business Summit 2018

(Provisional program, there may be variations!)

Two days of very high training with internationally speakers. Several topics will be covered, including Technical and Practical SEO, Social Media, Growth Hacking, ADV, E-commerce, Online Business, Online Persuasion, Web Law, Coaching, Motivation and Writing.

The best speakers will illustrate topics and methodologies to help your business to grow.

The event is COMPLETELY in two languages (Italian and English) – Translations from Italian into English and from English into Italian.

All speeches will be in 600-seats PLENARY HALL.

👍👨‍🎓👨‍🎓News 2018 – DEEP DIVE – workshops of over an hour in the plenary room where some of our speakers will show successful case studies and answer your questions.

  • 29 November
    Day 1
  • 30 November
    Day 2
  • 1st day Agenda
8:00 - 9:15 Doors Open


Pick up your badge, sort out a cup of coffee and say hello to our exhibitors.

9:15 - 9:30 Luca Conti: let’s start!

Presentation of the Marketing Business Summit

Luca Conti together with Marco&Valentina will show the 1st day agenda and the third edition of the MARKETING BUSINESS SUMMIT will start.

9:30 - 10:00 Performance Marketing Automation for Results!

Fabio Sutto: Marketing Automation

Marketing automation is a successful lever that in the USA uses 50% of sites with performance marketing objectives, in Europe the percentage is much lower and this means a competitive advantage for early adopters. Let's discover, with practical examples, what it is and how to apply it to our online activities

10:00 - 10:30 Case-Study: From $0 to $10K In Less Than 90 Days With ONE Affiliate Offer

Ryan Hamada: Affiliate Marketing

How to get incredible results with the affiliate. A practical and detailed case study. Discover the simple promotion strategy that allowed me to go from $0 to $10K in in less than 90 days with one affiliate offer. You will realize that once you understand how to sell a product on the internet, getting future sales for a product is no secret anymore.

10:30 - 11:15 How to be a successful entrepreneur!

Claudio Belotti: PNL e Coaching per il successo del tuo Business  

Today competition is very high: which are the best features of every successful modern leader? In the last 25 years Claudio Belotti, Business Coach, has helped entrepreneurs and managers all over the world to maximize theirs performances. Thanks to his experience, also in PNL, he discovered the common features to successful people who get real results. Thanks to Coaching, you can study and use the experience of successful people, starting from the way of thinking. How we think determines what we decide and do, so we have to know and use successful models to win the competition.

11:15 - 11:45 Coffee Break

Coffee Break

A break to have time to relax, enjoy a good Italian coffee and meet speakers, sponsors and attendees.

11:45 - 12:15 Outreach Secrets to Supercharge Your Link Building

Sam Charles Outreach SEO

Collaborating with successful influencers is a great way to increase brand awareness, gain trust in your product and secure those all important backlinks; it's not wonder that companies are jumping on the blogger outreach bandwagon. In this presentation, Sam Charles will provide a unique insight into how she delivers fruitful link building campaigns that provide a positive return on investment by integrating forward-thinking techniques and strategies. 

12:15 - 12:45 How I have created a successful business model: my strategy for a 250-years family business!

Mariacristina Gribaudi: Business

With my husband, Massimo, representative of the eighth generation of the Bianchi family, I alternate at the head of a Company that produces keys and duplicating machines since 1770. We are competitive on markets all over the world because we have been able to combine artisan knowledge (deep product knowledge) with continuous innovation (the ability to respond quickly to changing market needs). The strategy of a successful business is resilience.  

12:45 - 13:15 Stop Your Excuses And Start Being Seen: Your Business Needs You To Make An Impact.

Taz Thornton: Motivational Business

In this presentation, Taz Thornton will talk about the power of personal brand and why we need to start stepping out from behind our logos. That old adage about people buying people is still true - we need to share our authentic stories, build trust AND our tribes in order to build our bottom line.

13:15 - 14:30 Lunch at your own

Lunch at your own

You have 1 hour of free time to eat what do you want, have time to relax and to meet people. Lunch at your own near the location of the event: discover where to eat.

14:30 - 15:00 Get global: leve di performance marketing per entrare in un nuovo mercato

Francesco Sabatucci: Google ADS performance marketing

Prima della diffusione delle tecnologie digitali applicate al marketing il processo di internazionalizzazione di un business richiedeva ingenti investimenti di tempo e risorse. Francesco Sabatucci illustrerà come, attraverso strumenti di performance marketing e in particolare Google Ads, sia possibile valutare il potenziale di vendita in un nuovo mercato e coltivare la crescita del proprio business su base internazionale.    

15:00 - 15:30 How to join up real life and on line networking

Stefan Thomas: Business Networking

Practical tips and case studies of how small business owners have increased their sales by getting their networking right.

15:30 - 16:15 Link Building Done Properly

Craig CampbellLink Building: discover what experts haven't told you never before!

How to do a successful Link Building to growth your business? Craig will show you several case studies, so you'll be able to get new insights and use successful Link Building strategies for your business.

16:15 -16:45 Coffee Break

Coffee Break

A break to have time to relax, enjoy a good Italian coffee and meet speakers, sponsors and attendees.

16:45 - 17:15 How I started as a blogger and I became a successful entrepreneur!

Sonia peronaci:How to be successful online!.

Sonia will tell you how she created a successful online business, starting with a personal blog and transforming it into a million sessions website. Her passion became her high profitable job.

17:15 - 17:45 How and why the Internet of Things will shake your marketing. Are you ready for the big change?

Filippo Margary: IOT Revolution

By 2020 there'll be 3Bln of interconnected objects: not only smartphones but also smartwatches, smartcars, smart werables. This will be an amazing opportunity of marketing and communication considering the new clients behaviour. Contents will be more and more crucial for marketing activities and a successful Content Marketing strategy is the tactic to adopt today in order to be ready in less than two years.  

17:45 - 19:00 DEEP DIVE: SEO, CRO and E-commerce

Alexandra Tachalova, Craig Campbell, Sam Charles e Luca Bove : Practical Workshop

Practical Lab: over 1 hour focused on case studies about SEO, CRO and E-commerce. Some speakers will answer to all your questions and doubts. Alexandra - How to start generating links that will bring your traffic and sales  Craig- How to make 10k per month doing affiliate marketing with SEO  Sam - How I used my competitor’s data to create blogger outreach emails that work, and you can too Luca -How to Set Up a Complex Local Marketing Project - 500 Points of Sale in 40 Countries Worldwide    

19:00 - 19:30 Networking

Networking & Beer Time

Meet all attendees and do business with other people and sponsors. But also... enjoy a good beer!

  • 2st day Agenda
8:00 - 9:15 Tickets check

Doors Open

Tickets check and welcome to all attendees.

9:15 - 9:30 Leonardo Saroni

Presentation of the Marketing Business Summit 2°day

Leonardo Saroni and Marco&Valentina will introduce the 2nd day of the MARKETING BUSINESS SUMMIT.

Janet Murray
9:30 - 10:00 How to get media famous (without hiring a PR firm)

Janet Murray : Digital PR strategy

You don’t need a publicist to get traditional media coverage. Now you can create content that will help you win fans, customers AND get the attention of the press - without having to send a single pitch or press release. This talk will show you how to create engaging content that will get journalists queuing up to share your story on newspapers, magazines and on radio and TV. HERE'S WHAT YOU'LL LEARN: - Why traditional media coverage (i.e. newspapers, magazines, radio & TV) is still relevant for businesses and brands - How to create shareable social media content that makes journalists sit up and take notice (including real examples/case studies of brands who’ve achieved this) - Tips and tactics on getting your content in front of journalists (without having to pitch or send a press release) - Social media tools and resources that can help you get 'found' by the traditional media    

10:00 - 10:30 How Machine Learning is Shaping the Future of SEO

Omi Sido: Machine Learning & SEO

Machine learning is becoming more and more widespread in the SEO industry, driving algorithms on many major platforms. In this talk, Omi Sido will discuss how Machine Learning technologies will affect the future of SEO and what businesses can do to include them in their strategy.

10:30 - 11:15 No Guru Needed here: the myths of motivation and motivators in the age of the Social

Sebastiano Zanolli: How to find your own way to achieve goals without having to believe in miracles and wiseacre prophets

What are the myths of motivation? How do motivational gurus work? How are people who achieve their goals and is there anything to learn from someone in terms of motivation?  

11:15 - 11:45 Coffee Break

Coffee Break

A break to have time to relax, enjoy a good Italian coffee and meet speakers, sponsors and attendees.

11:45 - 12:15 Linked Inspired: how to get New Clients from LinkedIn

Sam Rathling:  LinkedIn for Business

Linkedin is a powerful tool to do business but it's often underestimated in Companies strategies. Sam will show you how to get new targeted clients from Linkedin. You'll learn methods, strategies and case studies to grow your business thanks Linkedin.  

12:15 - 12:45 F**k engagement on social media

Andrea Albanese: Social Power!

Brands are increasingly worried about low organic reach of social media but they are wrong! The new era of social media marketing is now and the business opportunities are huge. Andrea will show you how to set corrects KPI in social media, how to understand the metrics of Facebook, Instagram and others socials in order to get new qualified customers from social media! Practice, methodologies and case studies in a passionate speech!

12:45 - 13:15 Go Viral & Generate More Sales Using Facebook Ads

Gavin Bell: How to generate millions of views on videos and how to turn that attention into revenue using ADS

INTERVENTO IN INGLESE CON TRADUZIONE SIMULTANEA: Go Viral & Generate More Sales Using Facebook Ads How to generate millions of views on videos and how to turn that attention into revenue using ads

13:15 - 14:30 Lunch at your own

Lunch at your own

You have 1 hour of free time to eat what do you want, have time to relax and to meet people. Lunch at your own near the location of the event: discover where to eat.

15:00 - 15:30 How to do Content Marketing to get real business results

Chris Marr: The future of sales and marketing

You’ve heard of content marketing. You’ve thought about it, talked about it, and tried a lots of different things. But do you really ‘get it’? Content marketing is widely misunderstood, and thought the UK and Europe the majority of business people and marketing professionals are at the novice level of understanding. Chris is a ‘no bullshit’ kind of guy and he wants to help you to understand how the dramatic shift in consumer behaviour impacts how you communicate, get new customers and grow a profitable business. At CMA Chris teaches a wide and varied collective of business people and marketing professionals the true principles of content marketing. Their stories and successes will be shared in this fast paced and interactive session. There will be questions, there will be homework to do, and most of all, you will learn something new.

14:30 - 15:00 Doing Online Business: the legal aspects that no one tells you!

Federica De Stefani: Legal Web

GDPR, Privacy and Lead Management. Federica will show you the tips to keep everything under control and avoid penalties. How to run your online business safely and effectively.

15:30 - 16:15 10X Revolution: how to Increase Your Business Productivity

Alfio Bardolla: Funnel Marketing & Business

In an economy like ours, which is constantly evolving and in which most of our customers are online, it is unthinkable not to build a marketing funnel, and not to still update your Company according to the needs of the market. Alfio will show you how to build a real system capable of increasing the productivity of a Company in any market situation, and case studies of Companies that have achieved incredible business results in recent years.

16:15 - 16:45 Coffee Break

Coffee Break

A break to have time to relax, enjoy a good Italian coffee and meet speakers, sponsors and attendees.

16:45 - 17:15 How to create a winning blog: let me explain how I did it!

Agrawal Harsh Building A Million Dollar Blog: The untold story

Harsh will share the exact strategies that he follows to build an authority blog which earned close to a million dollar in a year and now this brand is in talks for the acquisition. HIs talk will be full of tools, tricks, affiliate & content strategies,  and unpublished nuggets.       

17:15 -17:45 Digital Payments: {R}EVOLUTION

Roberto Galati How to transform a Payment Gateway in a powerfull Marketing Tool

Roberto will speak about the current electronic payment industry scenario, payment methods’ evolution and how payment platforms are an undervalued tool, often considered only as a mere cost. He will share case studies of e-commerce platforms that transformed the payment gateway into a powerful marketing tool; entrepreneurs who have increased sales, loyalty and number of e-commerce user accounts, simply developing an “ad hoc strategy” based on payments platforms.

17:45 -19:00 DEEP DIVE: Social ADV, Advertising x ROI & Lead Generation

Gavin Bell, Andrea D'Ottavio, Nikola, Fabio Sutto e Leonardo SaroniPractical workshop

Practical Lab: an hour of time in which our speakers will present unique case studies and methodologies to be applied to Facebook ADV and Social ADV: tricks to exploit online advertising channels in a concrete way and with a real return on investment. Lead Generation: techniques for obtaining qualified leads. You will be able to ask questions and interact with speakers. Gavin - How one of the world's largest membership sites uses Facebook ads  Andrea-How to sell the first 100 tickets for your event and generate a 7.3 ROAS Nikola-How to get more than 25K registration per month for a startup in affiliate sports betting niche  Fabio - Facebook Drive to Store & Local Impact Leonardo -Case Study: launch of a new product - SEO, ADV, CRO, Boot and more

19:00 - 19:30 Networking

Networking & Beer Time

Meet all attendees and do business with other people and sponsors. But also... enjoy a good beer!


Professional interpreters will translate from Italian to English and from English to Italian

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