Sophie works in Strategic Sales for Microsoft Search Advertising, empowering businesses around the UK to develop effective online strategies that will increase their visibility, provide more targeted marketing and deliver higher ROI. She is passionate about the evolving relationship between humans and machines, examining the ways that robots, artificial intelligence and automation are impacting our work and lives.
After being born and raised in Belgium, she moved to Dublin to start her career at Microsoft. For the past two years she is continuing her journey in the UK advertising industry. Living in the capital of diverse cultures, London, she got fascinated by the way some brands were able to connect with diverse communities and people through their advertising content. Sophie now wants to help more brands develop their own Inclusive Marketing Strategy.