Francesca Caponetto / Expert in Account Based Marketing

    Since 2012, Francesca Caponetto is a SEO consultant for teams and Italian businesses, a VTiger CRM partner, a SEMRush author and an ambassador of SEO Tester Online.
    Interested in b2b marketing strategies with regard to leads and accounts profiling, she decides to implement it for her customers founding ABMit, the first startup that brings the topic of Account Based Marketing into the Italian digital community.
    At MBSummit, Francesca will explain what this strategy consists of and why it’s so important for the companies to know it and put it into practice, if they don’t do it already.